TEORI PERUSAHAAN dan ORGANISASI PASAR (THEORY of FIRM and MARKET ORGANIZATION)

MENJELASKAN/MEMBAHAS

-     PENGAMBILAN KEPUTUSAN OLEH SUATU PERUSAHAAN SECARA INDIVIDUAL MENGENAI BESARNYA JUMLAH PRODUKSI (OUTPUT) SERTA HARGANYA (PRICE) DIHUBUNGKAN DENGAN TUJUAN PERUSAHAAN (FIRM’S/ FINAL/ GOAL/ OBJECTIVE) : MAKSIMUM PROFIT (∏_MAX)/PROFIT MAXIMIZATION

-     OUTPUT and PRICE DETERMINATION

-     OUTPUT and PRICING

FIRM EQULIBRIUM/ EQULIBRIUM of the FIRM

∏ = TR ― TC

JIKA TC (TERTENTU)       ∏ = ∏ (TR)

TR = q x P        ∏ = ∏ (q)      PROFIT FUNCTION

q  : (1) ∑ PERMINTAAN

                                                  STRUKTUR PASAR

      (2) ∑ PENAWARAN         

MARKET STRUCTURE/ FORM/ SITUATION

DEGREE of COMPETITION (ESPECIALLY BETWEEN PRODUCERS/ FIRM) :

(a). NUMBERS of PRODUCERS/SELLERS

(b). TYPE of PRODUCT

(c). POWER of FIRM OVER PRICE

(d). BARRIER TO ENTRY

(e). FIRM’S/ PRODUCER’S KNOWLEDGE ABOUT

      MARKET

MONOPOLY	OLIGOPOLY	MONOPOLISTIC COMPETTION	PREFECT COMPETITION	MARKET STRUCTURE
PUBLIC UTILITIES	AUTOS, STEEL, MACHINERY	RETAIL TRADE	PARTS of AGRICULTURE ARE REASOABLY CLOSE	MARKET EXAMPLE
ONE	FEW	MANY	MANY	NUMBER of PRODUCERS
UNIQUE PRODUCT	STANDARDIZED or DIFFERENTIATED	DIFFERENTIATED	STANDARDIZED	TYPE of PRODUCT
CONSIDERABLE	SOME	SOME	NONE	POWER of  FIRM over PRICE
VERY HIGH	HIGH	LOW	LOW	BARIRRIERS to ENTRY